Instagram is not a website. Tourists and locals can't find you on Google if you're only on social media. OWP builds retail store websites with WooCommerce, in-store pickup (BOPIS), and local SEO that increased foot traffic 28% and generated $3,200 in online sales in the first month for our last retail client — from $2,500.
★★★★★ 4.9 / 75+ Google reviews · BBB A+ Accredited · 28% foot traffic increase avg · $3,200 first-month e-commerce · BOPIS included · WooCommerce + POS sync
WooCommerce
sell online 24/7; inventory synced with your in-store POS
BOPIS
buy online, pick up in store; grew 200%+ since pandemic
Instagram Shop
sync your Instagram product tags to your website catalog
Local SEO
rank for '[product type] store near me orlando' + tourist searches
POS Sync
Square, Shopify POS, Lightspeed — inventory stays in sync automatically
'Buy online, pick up in store' grew 200%+ post-pandemic and consumers now expect it even from small local retailers. BOPIS solves two problems at once: it captures the online sale AND drives the customer into your store (where they frequently buy additional items). We build BOPIS functionality into every retail website with WooCommerce + local pickup option.
Your online and in-store inventory should be one system, not two. We integrate WooCommerce with Square, Shopify POS, or Lightspeed so your online store automatically updates when you sell something in-store and vice versa. No manual double-entry, no overselling online inventory you don't have.
If you're already posting products on Instagram, your followers should be able to buy without leaving. We connect your Instagram Shop to your WooCommerce catalog so product tags on your posts link directly to your website checkout.
Orlando gets 74 million tourists annually — many searching for local shops, boutiques, and specialty stores. We optimize your site for both local searches ('gift shop near me orlando') and tourist searches ('unique gifts orlando' + 'best shops international drive'). Local retailers with visibility in tourist searches often see a significant seasonal boost.
$2,500
Custom responsive design
Product catalog (up to 50 SKUs, WooCommerce)
In-store pickup option (BOPIS)
GBP optimization + Store schema
Local SEO setup
3-week turnaround
$4,200
Everything in Starter
POS sync (Square/Shopify POS/Lightspeed)
Up to 100 SKUs (first upload included)
Product photography coordination
Category pages + search functionality
3–4 week turnaround
$6,000–$10,000
Everything in Full Retail
Unlimited SKUs
Multiple location pages
Wholesale / trade portal option
Monthly SEO report
THE CLIENT
Specialty retail boutique, Orlando FL. Instagram as only digital presence. Invisible on Google. Losing tourists and local shoppers to online retailers and mall stores.
THE PROBLEM
The owner had a loyal Instagram following of 4,200 but no way to capture the 74 million annual Orlando tourists searching Google for 'unique gifts orlando' or '[product type] shop near me.' When tourists searched for the type of product the store sold, Amazon and national chains appeared — not this local shop.
WHAT OWP DID (3–4 WEEKS, $4,200 ALL-IN)
› Week 1: Discovery, product photography coordination, design mockup
› Week 2: Build — WooCommerce catalog (first 50 SKUs uploaded), BOPIS checkout, Square POS sync
› Week 3: Instagram Shop integration, local SEO pages, GBP optimization, Store schema
› Week 4: Product photography session, remaining SKUs, Search Console, launch
THE OUTCOME (90 DAYS POST-LAUNCH)
ROI: $3,200/month in new e-commerce revenue = full investment returned in 41 days.
"Orlando web pros is a very professional company they handled all my leads with attentive care they went above, and meet the changes which I wanted to implement in project, they build me a pretty website and best web design company in Orlando."
Duan Moore
Orlando, FL · Jul 2025 · Verified Google Review
"Orlando webpros did a fantastic job with my website! The team was professional and responsive taking the time to understand my vision and delivering a slick user friendly site that exceeded my expectations."
Gonzalo Ulloa
"MK has been amazing with helping me on rebuilding my company website after a former employee destroyed it. Highly recommend Orlando Web Pro's."
Bucket Hedz
I'm Mk, founder of Orlando Web Pros.
I've built e-commerce and hybrid retail websites for boutiques, specialty shops, gift stores, and local retailers across Central Florida.
Orlando is a unique retail market — you have a year-round local customer base AND 74 million annual tourists searching for exactly what local shops sell. Most retail websites I see are missing half that audience.
Every retail website I build is designed for both: local search visibility for regulars, and tourist-intent SEO for the visitors who'd spend $200 at your store if they could just find it on Google first.
BBB A+ Accredited · 4.9★ / 75+ Google Reviews · 237+ websites built in Central Florida